Profit sharing

The record industry promote the notion of “making it” in their industry; whatever that means. How many artists have you heard of who have “made it” and then don’t make a lot of music or get silently dropped from the label or become bankrupt despite selling millions of records?

It happens a hell of a lot. The reason is that the numbers are stacked in the label’s favour. They appeal to your morality by telling you piracy is wrong and hurts poor artists. But they don’t tell you that these poor artists are poor because of the label’s policy of paying them less than 10% of the profits.

Yes, typically less than 10% for all your hard work. So where does the rest go? It’s swallowed up in marketing, management, videos, studio time, lunches, printing, pressing, advances, limousines to launch parties, merchandising, operating profits of the label. And — if you’re lucky — you, the artist, will see a pittance.

Makes you feel so special now that you’ve “made it”, right?

The Dissential way

We don’t work that way. If we think you have talent, we work hard to make you sound the best you possibly can. We’ll give you the tools to help you create a buzz and self-promote, with the eventual aim of securing distribution to a wider audience.

We enter into a partnership with our artists. We figure since we’re both working equally as hard, we share any profits down the middle; why should all the risk be on the artist? Sure we have overheads but they’re minuscule compared with a major label and we don’t charge the artist for every last paperclip; we’re trying to get you started not force you to live the dream from Day 1, at your expense.

That is why we are choosy about who we take on board at the label: we share the risk so need to be reasonably confident you are equally as serious. If your mum says you’re wonderful but your mates don’t watch you gig, you’re not for us.

If that’s not scared you off, get in touch.